some General Facts
7 billion greeting cards sold in the U.S.each year
More than 90 % of all households
individual cards in a year.
The average person receives more
than 20 cards per year, about one-third
of which are birthday cards.
Greeting cards range in price from $.50
cents - $10,
The exchange of greeting cards is one of
the most widely accepted customs in the U.S. There are cards for virtually
any occasion or relationship, and they are widely available. Approximately
100,000 retail outlets around the country carry greeting cards.
Women purchase more than 80 % of all
Although women are more likely than men to buy several cards at once, men
generally spend more on a single card than women.
There are two categories of greeting cards
-- Seasonal and Everyday. Total card sales are split approximately 50-50
between the two types.
The most popular Everyday cards are
Birthday (60%), Anniversary (8%), Get Well (7%), Friendship (6%), and
Sympathy cards (6%)
The most popular Seasonal cards are
Christmas (60%), Valentine's Day (25%), Mother's Day (4%), Easter (3%),
and Father's Day (3%) cards.
There are an estimated 3,000 greeting card
publishers in the U.S., ranging from small family-run organizations to
Nine out of 10 Americans say they look
forward to receiving personal letters and greeting cards because cards
allow them to keep in touch with friends and family and make them feel
they are important to someone else.
Although e-mail, text messaging and phone
calls are valued as a good way to communicate with family and friends, the
majority of Americans say they prefer the old-fashioned handwritten card
or letter to make someone feel truly special
Source: the Greeting Card